Customized products to better serve Chinese market
Beijing, China, October 28, 2005 - ABB, the leading power and automation technology group, announced today the launch of ABB Electrical Wiring Accessories (EWA) solo series into the Chinese market, its first consumer product in China.
"This is a milestone event, indicating our entry into China's consumer market," said Anders Jonsson, President of ABB global robotics business and head of Automation Technologies division for ABB in China. "Built on the unrivalled professionalism from ABB's Busch-Jaeger in Germany, the EWA solo series is tailored for Chinese customers who demand safe, reliable and energy-saving products."
Mr Jonsson added that this truly underlines ABB's long-term commitment to sharing the latest technology with Chinese customers. With the launch of ABB EWA solo series, ABB will expand its service beyond industry customers and give consumers in the country a chance to experience ABB's cutting-edge technologies.
With more than 100 years of experience in producing and developing electrical wiring accessories, Busch-Jaeger has seen its products sold all over the world. By promoting this product over the decades, ABB is now by far the market leader in Germany, Austria and the Czech Republic while achieving a leading position in Spain, Scandinavia and Eastern Europe.
Based on the well-developed technology from Germany, ABB LV Installation Material Co., Ltd, Beijing has developed ABB EWA solo series for the Chinese market after conducting extensive market research. The series is designed to satisfy the special requirements of Chinese consumers.
Designed from a people-oriented perspective, the product series focuses on delivering value to customers by taking care of the small things that make a big difference. With the maximum space between 2-gang Euro-America and China socket outlet, this product can accommodate 2 big plugs at the same time. The surge-protected socket outlet and telephone outlet allow for safe use of electrical devices and the telephone during thunderstorms. Equipped with passive infrared movement detectors, infrared remote control system and blind control switch, the multi-function series helps save energy and protects against electric shocks. It also demonstrates ABB's commitment to sustainable development by utilizing environment-friendly materials.
The launch of the series represents ABB's efforts in supporting China's development with its technology. ABB is proud to contribute to many of China's key projects, including the Three Gorges, the Qinghai-Tibet railway and the metro projects in Beijing, Shanghai and Guangzhou to name just a few.
ABB (www.abb.com) is a leader in power and automation technologies that enables utility and industry customers to improve performance while lowering environmental impact. The ABB Group of companies operates in around 100 countries and employs about 103,000 people worldwide. ABB has a full range of business activities in China, including manufacturing, R&D, sales and service, with 8,000 employees, 24 joint ventures and wholly owned companies, and an extensive sales and service network across 30 cities. To know more about ABB, visit www.abb.com.cn.