Beijing, November 21, 2012 -- The group ACCOR and its hotels ibis, ibis Styles and ibis budget recently used an ABB robot in their new Sleep Art advertising campaign / digital operation… This is the story of a fruitful collaboration that brought a highly original application to an industrial robot.
The project was born of a close collaboration between the advertising agency BETC Digital (HAVAS WORLDWIDE group), the Swedish production company ACNE and ABB France’s Robotics business, as part of the new Facebook advertising campaign for the hotels ibis, ibis Styles and ibis budget.
The smallest of the ABB robots was chosen to play an unprecedented role: the IRB 120 used on this occasion, becomes a painter and transcribes a guest’s movements during their night’s sleep, using sensors embedded in the mattress of the hotel room bed.
The topper (7cm thick over-mattress) on the new ibis bedding was fitted with 80 sensors to collect 3 types of data: temperature, movement and sound, and a system was designed to transcribe this data in real time, using a digital algorithm. Finally, the robot was calibrated to interpret the guest’s movements in colour and brushstrokes.
Technology is converted into art with the ABB IRB 120 which, after software processing, selects a colour from several paint pots and executes its work on canvas, tracing the unique trajectory that reflects the night-time movements of the sleeping guest.
The ibis brand has created a novel event, creating 25 paintings in 6 of its hotels (Paris, London and Berlin), metamorphosing its patrons’ nights into a work of art that they will then be able to receive home.
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